Vector Capital, a private equity firm specializing in transformational investments in established technology businesses, completed its acquisition of Mood Media, an Austin, TX-based in-store media solutions company dedicated to elevating the Customer Experience.
In connection with the closing, Malcolm McRoberts, Operating Executive at Vector Capital, has been named Chief Executive Officer. David Hoodis, who previously served as CEO, will continue to support the company and team on a transitional basis.
As an Operating Executive at Vector Capital, Mr. McRoberts led the Mood Media acquisition process alongside Vector’s investment team. He brings more than 30 years of executive-level management, operations, and technology experience to Mood Media, having previously served as President of Deluxe Corp’s (a Fortune 500 company) Small Business Services Division, where he led the transformation and growth of the organization from a US-based provider of primarily checks and forms to an international provider of technology-enabled marketing and business operations solutions. Prior to his position as President, he served as Deluxe’s CIO / CTO and also held various senior executive roles at NCR.
Mood Media is an in-store media solutions company dedicated to elevating the Customer Experience by creating emotional connections between brands and consumers through the combination of sight, sound, scent, social and systems solutions. The company reaches more than 150 million consumers each day through more than 500,000 subscriber locations in 100+ countries around the globe. Clients include businesses of all sizes and market sectors, from recognized retailers and hotels to quick-service restaurants, local banks and thousands of small businesses.
FinSMEs
07/01/2020