Tradeswell, a Baltimore, MD-based provider of a next-generation ecommerce platform, closed a $15.5M Series A round of funding.
The round was led by SignalFire, with participation from Construct Capital, Allen & Company LLC and The Emerson Group. With the close of this round together with the previous seed round, Tradeswell has raised approximately $18.8M.
The company plans to use the funds to expand its team and boost investment in its algorithmic trading technology.
Led by Paul Palmieri, co-founder and CEO, Tradeswell provides an operating system for real-time commerce to make ecommerce actions more informed, coordinated, faster, and profitable. The company’s quantitative trading platform uses real-time algorithms and insights, to reveal and execute the optimal actions companies need to grow.
Clients range from iconic CPG brands with broad product portfolios like McCormick to niche brands such as Tony’s Chocolonely.