GlassesUSA.com, an Optimax Eyewear subsidiary, a US online eyewear retailer, closed a $45m funding round.
Tene Investment Fund made the investment. To date, GlassesUSA.com has raised $95m in fundings, with Viola Growth as the leading shareholder.
The company intends to use the funds to finance the future expansion plans, including a new US-based, advanced fulfillment center, R&D and expansion of customer service solutions.
Founded by Daniel Rothman (CEO), Eldad Rothman (COO) and Roy Yamner (CTO), GlassesUSA.com is an online eyewear retailer in the US offering a variety of high-quality designer brands and established house brands in a wide-range of styles – single vision glasses, multifocals, sunglasses, sports glasses, kids glasses, contact lenses, digital protection and more.
Alongside its primary DTC operation, GlassesUSA.com, Optimax also owns and operates United Vision Plan (UVP), a B2B platform providing innovative online vision benefit plans with substantial savings to both employers and participants.