Whoop Raises $100M In Series E Funding


Whoop, a Boston, MA-based human performance company, closed a $100m Series E financing at a $1.2 billion valuation.

The round was led by IVP with participation from SoftBank Vision Fund 2, Accomplice, Two Sigma Ventures, Collaborative Fund, Thursday Ventures, Nextview Ventures, Promus Ventures, Cavu Ventures, D20 Capital, and LionTree Partners, as well as professional athletes Kevin Durant (via ThirtyFive Ventures), Larry Fitzgerald, Patrick Mahomes, Eli Manning, Rory McIlroy, and Justin Thomas. In conjunction with the funding, Eric Liaw, General Partner at IVP, joined the WHOOP Board of Directors.

The company intends to use the funds for product and software development, global expansion, and membership services.

Led by Will Ahmed, Founder & CEO, Whoop is a monthly subscription for 24/7 health monitoring across sleep, recovery, strain, and more. The membership includes free hardware (WHOOP Strap 3.0) and a coaching platform designed to optimize behavior.

The company has more than 330 employees, including over 200 new hires in 2020, and has raised more than $200 million to date.



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