Walnut, a San Francisco, CA-based new platform that empowers customer-facing sales representatives to create, personalize, and manage the sales demo experience, closed its $2.5m seed funding.
The round was led by NFX, with participation from Avishay Abrahami, CEO at Wix; Joe Montana and Michael Ma, partners at Liquid2; Matt Wyndowe, partner at Graph Ventures; Kenny Stone, co-founder at Plangrid; Immad Akhund, former YCombinator PT partner and current CEO at Mercury; and Alon Gamzu, CEO at RoundForest.
The company intends to use the funds to expand operations and its business reach.
Founded in January 2020 by serial entrepreneurs Yoav VIlner and Danni Friedland, Walnut provides a codeless platform that integrates with a company’s CRMs and data sources, making the process of creating sales demos both automated and customizable. The drag-and-drop solution eliminates the need for back-end teams and streamlines the demoing process by placing full control back in the hands of the sales team.
Amongst numerous features, the platform allows sales teams to run product demos as a live experience, even when the real product is offline, add and remove product features, personalize content, and access analytics and insights.
Designed to be used by both start-ups and enterprises, Walnut is currently being utilized by companies such as Varonis and Namogoo, among others.