Intellimize, a San Mateo, CA-based leader in AI-driven, intelligent website optimization, raised $12m in additional Series A-1 funding.
The round, which brings the company’s total raised to $22m, was led by Addition, with participation from previous investors Amplify Partners, Homebrew, and Precursor Ventures.
The company intends to use the funds to expand adoption of its intelligent website optimization solution.
Led by co-founder and CEO Guy Yalif, Intellimize uses machine learning to optimize the individual steps of each unique buyer’s journey in real time and automatically adjusts web pages in response to changes in the buyer behavior over time, delivering lift in online conversions.
The company serves such companies as Snowflake, Sumo Logic, Bill.com, Tableau, Unilever Prestige, and Chrome River, among others.
In addition to the funding, former Tableau CMO Elissa Fink joined Intellimize’s board of directors.