UPshow, a Chicago, IL-based next-generation interactive digital signage company, closed a $14m Series A funding round.
The round was led by 4490 Ventures, with participation from Jump Capital, TDF Ventures and the Signature Venture Banking Group, as well as strategic angel investors including former Publicis Groupe Chief Strategist and Chief Growth Officer Rishad Tobaccowala and former comScore CEO Gian Fulgoni.
The company intends to use the funds for continued product development and servicing of brick-and-mortar brands throughout the United States and beyond.
Led by CEO Adam Hirsen, UPshow is an enterprise digital experience company, enabling brick-and-mortar brands to engage customers and employees more effectively. Its technology platform reprograms existing in-venue TV screens to drive new, ROI-producing customer and employee behaviors. The company’s cloud based software offers complete control to create and operate a network, with relevant content, prompts and offers tailored to time of day and location, pre-set or dynamically controlled all the way down to the individual screen level. The platform also offers analytics for ROI reporting.
Founded in 2015, UPshow now reaches customers and employees through more than 25,000 screens in venues around the world. Customers include hospitality, fitness, entertainment and healthcare venues such as Crunch Fitness, UFC Gyms, Cheddar’s Scratch Kitchen, Buffalo Wild Wings, Dave and Busters, Sky Zone, ATI Physical Therapy, among others.