Sprinklr Raises $350M; at $2.7 Billion Valuation


Sprinklr, a NYC-based Customer Experience Management (CXM) platform for modern enterprises, raised $350m.

The round valued the company at $2.7 billion.

The funds ($200m) came from Hellman & Friedman (H&F) while an additional $150m in convertible securities came from Sixth Street Growth, the growth investment arm of Sixth Street. The investment from H&F is expected to close in October following regulatory approvals and customary closing conditions.

Sprinklr will use the funds to continue to expand operations and its business reach.

Founded in 2009 and led by Ragy Thomas, CEO, Sprinklr provides a platform which empowers every customer-facing team with the capabilities they need to serve connected customers, and enable the entire front office to work together and deliver a more unified customer experience. In particular, it enables organizations to listen to, engage, and reach customers and citizens across 25 social channels, 11 messaging channels, and hundreds of millions of forums, blogs, and review sites.

Sprinklr started with a foundation in social, helping brands listen to, engage, and reach customers across dozens of social channels on one unified platform. In 2017, the company expanded its platform, introducing a full suite of digital solutions for each major customer-facing department – Marketing, Advertising, Research, Care, and Engagement. Today, hundreds of the world’s largest brands work together on Sprinklr’s platform including Microsoft, McDonald’s, L’Oreal, Verizon, and Santander.

Over the past 12 months, Sprinklr acquired Nanigans’ social advertising business, and announced new integrations with ServiceNow and Google.

The company currently has 1,900 employees.



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