BoostUp.ai, a Santa Clara, CA-based provider of a B2B data platform, raised $6.25m in funding.
The round was led by Canaan Partners, with participation from Emergent Ventures, BGV, MFV Partners and Correlation Ventures, as well as executives from Okta, Marketo, New Relic, Google and Palo Alto Networks.
The company will use the funding for the continued development of its platform and scaling operations.
Co-founded by Sharad Verma, Amit Sasturkar and Neel Kamal, BoostUp.ai provides an AI-driven platform to unify data from sales, marketing and customer success to predict revenue and optimize customer lifetime value for B2B companies.
The platform ingests unstructured communications from email, calendars, messages in Slack and Microsoft Teams and call recordings and transcripts from Zoom, but also customer support tickets and product usage data to get a holistic picture of customer accounts and prospects. It then applies natural language parsing, sentiment analysis and proprietary indexing on spoken and written keywords to help companies forecast accurately and also get early warning signs of deals and account churn.
Customers include Branch, Iterable, Toluna, GrandRounds, PerimeterX, and DealPath, among others.