Salsify, Inc., a Boston, MA-based commerce experience platform for brands to win on the digital shelf, closed a $155m Series E round of financing.
The round was led by Warburg Pincus.
The company intends to use the funds to further accelerate product development of its commerce experience management platform. The company also plans on using the funds to scale international growth investments, including overseas sales, marketing, and business development efforts, along with assisting customers in global implementations of the platform.
Led by Jason Purcell, co-founder and CEO, Salsify provides the CommerceXM platform, which combines Product Experience Management capabilities (PIM, DAM, enhanced content and advanced workflow capabilities) with the ability to deliver and sell products across both retailer channels and direct channels such as marketplaces, social commerce and brand-owned sites.
The world’s biggest brands including Mars, L’Oreal, Coca-Cola, Bosch, and GSK use it.