Bbot Inc., a NYC-based restaurant and hospitality tech startup dedicated to simplifying and improving the ordering and payments process, raised $3m in seed funding.
The round was led by Craft Ventures, an early-stage venture fund headquartered in San Francisco.
The company intends to use the funds to hire talent, expand its market presence and accelerate its product roadmap. Immediate product developments include the launch of new point-of-sale system integrations and support for European customers.
Led by Steven Simoni, CEO and co-founder, Bbot offers a configurable solution for restaurants, bars, hotels, cinemas, and other hospitality organizations to create digital menus and provide guest-controlled, contactless ordering and payment. The company works for in-venue dining, delivery or pickup, giving guests more flexibility to order and pay on their smartphones, without the need to touch a printed menu, closely interact with a server, or use a credit card. The company currently serves more than 500 hospitality customers in categories such as fine dining, fast casual, breweries, food halls and hotels. Bbot solutions can integrate directly into a venue’s existing ordering and payment system. Patrons can access digital menus and payment options with any smartphone by entering QR or location codes found at tables within the venue.