Stirista, a San Antonio-based data, analytics and digital marketing specialist, raised $13M in growth equity funding.
The round was led by Wavecrest Growth Partners with participation from industry veteran Dennis Ainge, a founding executive of TARGUSinfo and a former executive at Neustar.
The company intends to use the funds to enhance its Customer Data Hub, make relevant acquisitions and further expand its leadership team.
Founded in 2009 by CEO Ajay Gupta and Candice Gupta, Stirista is a data-driven digital marketing solutions provider for brands to increase conversions and customer retention. Customers include Fortune 500 and mid-market brands including Great Clips, Oracle and Verizon, among others.