PDI, an Atlanta, GA-based provider of ERP, Fuel Pricing, Logistics, and Marketing Cloud solutions for the convenience retail and petroleum wholesale industries, acquired ZipLine, a provider of ACH payment and mobile payment technology solutions.
The amount of the deal was not disclosed.
The acquisition strengthens the PDI Marketing Cloud Platform giving businesses a loyalty solution, including customer engagement tools, offers, insights, and integrated digital payments. Bundling ZipLine’s private label debit and mobile payment application with the PDI Marketing Cloud Platform gives merchants added ability to increase the engagement of loyalty program members and drive more value to their brand.
Led by Stephen Goodrich, chief executive officer, ZipLine helps merchants build consumer loyalty and market share with custom debit payment, rewards, and gift card programs with a single platform. The company processes over six million transactions a month for retailers like Circle K, Cumberland Farms, Irving Oil, Giant Eagle (GetGo), and Spinx.
Professional Datasolutions, Inc. (PDI) provides convenience retailers and petroleum wholesalers qith a digital transformation and enterprise software platform to grow topline revenue, optimize operations and unify their business across the entire value chain. Over 1,500 customers in more than 200,000 locations worldwide use its ERP, logistics, fuel pricing and marketing cloud solutions to provide insights that increase volume, margin and customer loyalty.