Localised, a global ecommerce business, raised $6.5m in Series A funding.
The investment was made by BGF and entrepreneur Peter Jones.
The company intends to use the funds to continue its expansion into the world’s top 20 ecommerce markets, across Europe, Americas, Middle East and the rest of Asia, and innovate in areas such as localised merchandising, global pricing syndication and global CRM, while also growing into new verticals.
Led by Kris Green, CEO, Localised builds, designs, hosts, operates, markets and optimizes localised ecommerce experiences for brands in foreign markets. By producing entirely ecommerce sites in the world’s top markets in 20 days or less with just a product feed, the company helps fashion and lifestyle brands go global by being local, in all respects. The ecommerce sites are built on top of technology that orchestrates translation, local payments, local sizing, local pricing, local merchandising, local marketing, local customer service and more. All with no integration required. The company currently works with brands such as Urban Outfitters, Anthropologie, Everlane and Crate & Barrel, and helps them go to markets like Korea, Japan, Hong Kong, Singapore and Taiwan through country-specific ecommerce.
Localised is based in New York City, Toronto, London, Warsaw, Bucharest and Hong Kong.