Traitify Raises $12M in Series B Funding


Traitify, a Baltimore-based SaaS visual-based personality assessment platform, raised $12m in funding.

The round was led by JMI Holdings.

The company intends to use the funds to accelerate product advancement initiatives aimed at hourly workers and expand product development teams.

Founded in 2011 and led by Dan Sines, CEO, Traitify provides a user-focused personality assessment platform which allows employers to identify the best-fit candidates, especially in a high volume and high turnover environment. Benchmarking, prioritization and selection capabilities allow candidate and employee data to be compared for a comprehensive understanding of best fits and benchmarks for new hires. Traitify is used by HR teams at companies like JO-ANN Stores and Lowes Foods.



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