Adfone Inc., a Fort Lauderdale, Fla.-based mobile savings and rewards technology provider, closed a $7.5m seed funding round.
The backers were not disclosed.
The company intends to use the funds to further develop its Play2Pay™ rewards solution and grow globally.
Led by Brian Boroff, Founder and CEO, Adfone provides a rewards platform that converts user engagement into mobile phone bill payment.
The Play2Pay™ platform allows mobile phone users around the world to access games, videos, offers, and surveys that earn points which are redeemable for bill credits, top-up vouchers, data, minutes and text bundles, and more. Additionally, wireless carriers can participate in the system advertising network, and advertisers can deliver targeted messaging to identifiable demographics. Partners include ad networks, brands, and wireless telecom carriers worldwide.
The company also has operations in the United States, United Kingdom, Mexico and Singapore.