Fluzo, a Madrid, Spain-based startup that wants to use audio fingerprinting technology to improve cross-media advertising and media consumption intelligence, raised €1.25m in funding.
The round was led by Adara Ventures with participation from Sabadell Venture Capital, the venture capital arm of Banco Sabadell.
The company intends to use the funds for product development as well as expansion in Europe and Mexico.
Led by Founder and CEO José-Luis Muñoz, Fluzo provides a Technology as a Service solution integrated into mobile applications from third party research panels or enterprises. The technology transforms the mobile phone into a passive meter that reacts to the unique digital characteristics of audiovisual content emitted by nearby device, including linear or on demand TV, online TV, Digital Video, Radio, Digital audio or other formats. At an aggregated level, Fluzo enables clients to understand impact, reach and quality of cross-device campaigns and content within a single source panel.