ActiveProspect, an Austin, TX-based-based SaaS consent-based marketing company, received a strategic growth investment from Five Elms Capital.
The amount of the deal was not disclosed.
The company intends to use the funds to accelerate continued growth and fortify its market leadership position.
Led by Steve Rafferty, Founder and CEO, ActiveProspect provides a product suite (TrustedForm, LeadConduit, and SuppressionList) which allows companies to manage consent-based marketing activites while also providing insights about the origin of their internet leads. In tandem, the company also helps protect companies from Telephone Consumer Protection Act (TCPA) litigation by verifying and documenting proof of consent. ActiveProspect’s products are used by leading brands across many industries.