Proud Source Water Closes First Institutional Funding Round

Proud Source Water, a Mackay, Idaho-based brand bottling naturally alkaline spring water, closed its first institutional funding round.

AF Ventures (formerly AccelFoods) was the lead investor in the round.

The company intends to use the funds to expand distribution and brand presence.

Led by President CJ Pennington, Proud Source Water offers naturally alkaline spring water with zero additives, and packaged in infinitely recyclable aluminum bottles. The company has seen growth in alternative distribution points in natural grocery, food service and direct-to-consumer sales. It is a certified B-Corp.



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