Medallia, Inc. (NYSE: MDLA), a provider of experience management solutions, is to acquire LivingLens LivingLens.tv, a Liverpool, UK-based video feedback platform.
Medallia will acquire LivingLens for approximately $26 million in cash. The acquisition is expected to close in February 2020, subject to customary closing conditions.
The acquisition will give customers in all industries the ability to leverage video feedback alongside social, voice, app and web in Medallia’s experience management solution.
Led by Carl Wong, chief executive officer, LivingLens adds video feedback to the mix of signals customers and employees are generating on a daily basis. The platform captures and analyzes video insights in a single platform to extract meaning that drives decision making from executives to frontline employees.
Founded in 2014 in Liverpool, the company and has offices in London, New York and Toronto. Led by Leslie Stretch, President and CEO, Medallia provides a SaaS platform, the Medallia Experience Cloud, which captures experience signals created on daily journeys in person, digital and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with business results. Using Medallia Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, and create in-the-moment cross-sell and up-sell opportunities, providing clear and potent returns on investment.