Cohley, a NYC-based platform for brands and agencies to generate and measure content, raised $1.5m in funding.
The round was led by Right Side Capital, with participation from Active Capital.
The company intends to use the funds to continue to expand its business reach.
Led by CEO Tom Logan and Head of Product Erik Graber, Cohley provides a platform that enables brands and agencies to generate and measure content. The software functions like a marketplace where clients like Unilever, Rhone, Ann Taylor, and Samsonite post campaigns that are presented to content creators and/or photographers who fit their content goals. From there, creators apply to the campaigns with a full understanding of timeline, required deliverables, content guidelines and compensation. The brand then uses the guided creator selection and they’re off and running, collecting thousands of rights-approved videos, photos and text reviews that are housed in their content libraries where they can activate those assets across digital channels.