Imagr Raises USD$9.5M in Funding


Imagr, an Auckland, New Zealand-based automated checkout startup, raised USD$9.5M in pre-series A funding.

The round was led by Toshiba Tec Corporation, with participation from Sage Capital and Harald McPike, both existing IMAGR shareholders.

The company intends to use the funds to accelerate expansion in the Japanese and New Zealand markets, as well further international expansion.

Led by William Chomley, CEO, Imagr is a retail technology startup which created the SmartCart intelligent shopping trolley. Harnessing computer vision technology and AI, this solution automates checkouts and payments to improve the shopping experience. Next year, IMAGR’s SmartCarts will launch in Japan with H2O RETAILING CORPORATION and in New Zealand with Farro Fresh.



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