Productiv, a Palo Alto, CA-based application engagement analytics company, closed $20M Series B financing.
The round was led by Norwest Venture Partners with participation from strategic investor Okta Ventures and existing investor Accel.
The company intends to use the funds to continue to expand operations and its business reach.
Led by Jody Shapiro, co-founder and CEO, Productiv provides a SaaS application engagement analytics platform for IT leaders, which goes beyond login data by looking at more than 50 engagement dimensions, enabling enterprise customers to continuously rationalize their application portfolio and answer questions about application investments and effectiveness with contextual insights about actual use.
Since launching in April 2019, the company has raised a total of $28M in funding and added enterprise customers including Apttus, LiveRamp, and Blue Diamond Growers.