Thrive Global, a behavior change technology company, acquired Boundless Mind, a neuroscience-based artificial intelligence company and leader in behavioral design and engineering.
The amount of the deal was not disclosed.
The acquisition furthers Thrive Global’s commitment to building a leading behavior change technology platform that leverages data collection and the application of the latest science to end the stress and burnout epidemic and help individuals and organizations unlock their full potential.
Launched in 2016 by CEO Arianna Huffington, Thrive Global has worked with top employers and brands – including Accenture, JPMorgan, Hilton, Bank of America and Procter & Gamble – to bring behavior change technology, content and people experience programs to employees and consumers to improve their well-being and performance. Earlier this month, Thrive announced a partnership with Stanford Medicine that combines Stanford’s research with Thrive’s behavior change expertise into a digital enterprise program.
Led by Dalton Combs, Ph.D., CEO and co-founder, Jake Dodd, CTO, and Matt Mayberry, COO, Boundless Mind has developed technology that combines neuroscience and artificial intelligence to optimize, personalize and target recommendations to users to inspire positive behavior change. The technology learns to predict – for every unique user – when and how to deliver technology-driven rewards to accelerate healthy habit-formation.
By integrating Boundless into its behavior change technology platform, Thrive will be able to make behavior change more achievable and more sustainable for Thrive platform users.
The Boundless team will integrate immediately into the company’s product and engineering team and be based between the San Francisco and Los Angeles offices.
Through the acquisition, Boundless investors including Revolution’s Rise of the Rest Seed Fund and Esther Dyson will join Thrive Global’s cap table. Thrive recently closed a round of funding led by its latest strategic investor, JAZZ Venture Partners. Andrew Firlik, JAZZ Managing Partner, joined Thrive Global’s Board.
Thrive Global’s current investors – including IVP, Marc Benioff, Ray Dalio, and Kevin Durant – exercised their pro-rata rights in the round. Investor Daniel Loeb and Expanse CEO Tim Junio also joined the round, which brings Thrive’s total amount raised to date to over $65 million.