Relative Insight, a Lancaster, UK-based language understanding platform, raised $5m Series A funding.
The backer was Maven Capital Partner.
The company intends to use the funds to open its first U.S. office in New York City and continue development of its AI-driven platform.
Led by Ben Hookway, CEO, Relative Insight provides a language understanding platform, using comparative language analysis to inform business intelligence and communications strategy for B2B and B2C brands. Founded in 2012, the platform’s technology was developed through a 10-year R&D project with Lancaster University, designed to enable law enforcement to detect language distinctions in online chat rooms.
Today, Relative Insight’s intelligence is applied in market research and customer experience optimization, helping companies better understand how to communicate with their audiences. The company has seen traction in the U.S. market working with advertising and marketing agencies including R/GA, McCann and VMLY&R.