HappyOrNot, a Tampere, Finland-based provider of a real-time customer and employee satisfaction feedback platform, raised $25m in funding.
The round, which takes total funding to-date to over $40M, was led by Verdane, which also acquired secondary shares, with participation from existing investor Northzone.
The company intends to use the funds to:
– strengthen its market position,
– enhance its analytics and insights capabilities, and
– expand its engineering, marketing, and sales teams.
Led by Heikki Väänänen, CEO and co-founder, HappyOrNot provides companies with real-time, actionable analytics and insights to advance customer and employee satisfaction, enhance operational efficiency, and increase revenue. It presents and packages customer and employee feedback data (visualized as a four-point scale from ‘smile’ to ‘frown’) so that organisations can tweak specific aspects of their service in accordance with what customers and staff actually want.
The company has nearly 4,000 clients in 135 countries, including McDonald’s, the San Francisco 49ers, London Heathrow Airport, and the NHS, as well as many Fortune 500 businesses in the transportation, retail, healthcare, entertainment/venue, and service industries.
HappyOrNot has offices in the U.S., Germany, France, Netherlands, and around the globe, employing over 150 people.