HT Mobile Apps, an Ann Arbor, Mich.-based fintech company, acquired Hip Pocket, a platform that engages mobile and website visitors by using social influence and personalized consultation to generate new, qualified mortgage and retirement leads.
The amount of the deal was not disclosed.
The acquisition will enable HT Mobile Apps to grow its offerings to financial institutions.
Launched in 2013, Hip Pocket has worked with banks and credit unions in the mortgage and retirement space to create more leads through pure comparison. By comparing mortgage rates and retirement accounts to customers’ peers, banks and credit unions are able to talk about money in a personal way that allows consumers to get a better deal while also making informed financial decisions.
Led by Kathleen Craig, founder and Chief Executive Officer, HT Mobile Apps is an innovative fintech company serving banks and credit unions across the country to introduce new services for attracting and retaining customers. Its offerings include Banker Jr., Member Jr., and now Plinqit, a savings app that pays users for engaging with content.