vCita, a Tel Aviv, Israel-based cloud-based, business management solution for small businesses, completed a $15m funding round.
The round was led by Forestay Capital.
The company intends to use the funds to support growth in the global market, form additional strategic partnerships and accelerate product development.
Founded in 2010 by Itzik Levy, a serial entrepreneur who also co-founded Kidaro (acquired by Microsoft), vCita enables small business owners to manage their client interactions with a single, integrated, on-the-go app.
It allows its users to improve engagement with their clients through promotional offers and coupons, automated email campaigns, and a 24/7 online client portal.
The company has over 100,000 paying users worldwide, who use its centralized dashboard to manage their schedule, issue invoices and quotes, track and collect payments, and manage client data.
vCita now has close to 100 employees in Seattle and Tel-Aviv.