RevLifter, a London, UK-based provider of an ecommerce deals personalisation platform, raised £2.3m in seed funding.
The round was led by Coutts and new and existing investors. In addition to the funding, Jonathan Summers, a former Goldman Sachs Managing Director, will join RevLifter’s Board.
The company intends to use the funds to continue to expand operations and its business reach.
Founded in 2017 by CEO Simon Bird and Chief Product & Strategy Officer Ryan Kliszat, RevLifter personalizes deals for retailers across any marketing channel. The platform uses AI to understand real-time signals from users onsite behaviour to deliver the right deal to the right customer at the right time, to achieve the advertiser’s goals.
It is used by each retailer to deliver their specific goals, which often include; more new customers, higher AOV, and conversion rates.
Users include such brands as Carphone Warehouse (mobiles.co.uk), HP, Puma, EE, TM Lewin, Clarks, Verizon, AT&T, AO, and The Hut Group, among others.