VuPulse, a Boca Raton, Fla.-based post-click marketing platform, raised $1.025m in Series A funding.
The round was led by Florida Funders, with participation from Bridge Angel Investors. This adds onto the initial investment from New World Angels, who led the Series A Preferred round in June 2018, of $587.5k bringing the total to just over $1.6m.
As part of the funding, Kevin Adamek, Partner, Florida Funders, will join the VuPulse board.
This funding will help the company further develop and scale its solution.
Founded by Kevin Hill and Jeff Kreger in 2015 and led by, VuPulse provides a machine-learning technology platform that gives marketers the tools to apply unique, post-click marketing intelligence to their digital marketing and advertising campaigns and deliver personalized digital customer experience, driven by a combination of data, optimization, and live customer journeys.
Launched in 2015, the company has gained ground with more than 15 enterprise customers spanning media, entertainment, and publishing.
VuPulse’s team is led by Hill, CTO David Hartmann, SVP Marketing Jason Wolfson and VP Customer Success Brenda Cruz.