Athlete Content & Entertainment Media (Ace Media), a content development and production subsidiary of the NFL Players Association, received a strategic investment from Allied Global Marketing.
The partnership will give Ace Media with additional capital, production capabilities, and sales and marketing resources to accelerate growth and expand the scope of content opportunities for athletes, distribution networks and brand partners.
Allied Sports, the sports division of Allied Global Marketing, which connects advertisers and publishers with consumers through sports-related branded content, will serve as the exclusive sales and partner development agency for ACE Media.
Founded by NFLPA in late 2015 and led by CEO Scott Langerman, ACE Media develops and packages athlete-driven sports-lifestyle content projects for all media platforms, and offers full-service production services. It provides services and capabilities that span all phases of the content creation process, including creative development, athlete procurement, a full suite of production services and distribution.
In just over three years in business, the company has produced, created or facilitated over 2,000 pieces of content featuring more than 1,500 athletes, and has collaborated with over 50 different brands and partners, including CBS, FOX, NBC Universal, Amazon, Facebook, Warner Bros., Nike, Fanatics, and EA Sports, among many others.