Amify, an Alexandria, VA.-based company providing a solution for brands seeking to maximize their selling potential on Amazon, raised $5.8m in Series A funding.
The round was led by Mercury Fund with participation from Dundee Venture Capital, CincyTech, SaaS Venture Capital and Capital One Co-Founder Nigel Morris.
The company intends to use the funds to increase recruiting efforts to broaden the senior-level management team, expand marketing and branding initiatives and to further develop its proprietary next-gen data insights platform for brands to derive insights on the Amazon Marketplace. It is also finalizing logistics for a formal opening of a second office in Cincinnati in close proximity to the Amazon Prime Air Hub at the Cincinnati/Northern Kentucky International Airport.
Led by Ethan McAfee, Founder and CEO, Amify offers a solution that allows brands to maximize their potential on the Amazon marketplace via account management, brand protection, sales acceleration and content enhancement strategies. The company has partnered with over 1,000 brands across a wide spectrum of consumer goods vertical industries and sold more than $100 million on Amazon for its customers.