Bink, a London, UK–based payment linked loyalty company, closed a £10m funding.
The round was led by Barclays, which will take a minority stake in the company.
The company intends to use the funds to bring its solution to a broader group of retailers and consumers across the globe.
Founded in 2015 by Lee Clarke and Greg Gormley and now led by CEO Mike Jordan and CCO Marc Allsop, Bink provides consumers with its Payment Linked Loyalty platform to manage all of their loyalty programs from a central location and securely link their payment cards, enabling them to be automatically rewarded every time they shop.
Partner retailers can benefit from information about their customers and their spending habits, as the technology identifies shoppers at point of sale every time they use their linked payment card.