Roar Organic, a NY-based natural line of vegan, low-calorie, low-sugar, electrolyte-infused beverages, raised $5.6m in funding.
The round was led by AccelFoods.
The company intends to use the funds to expand the team, bolster product development, increase brand awareness and boost distribution.
Founded by CEO Roly Nesi, Roar is a leader in organic beverages packed with electrolytes and essential vitamins that come from its proprietary coconut water base. The company’s products are currently available in six flavors:
– Strawberry Coconut,
– Pineapple Mint,
– Georgia Peach,
– Cucumber Watermelon,
– Mango Clementine, and
– Blueberry Acai.
ROAR infusions are currently available in 3,000 doors across the U.S., including Safeway, Kroger, CVS and Rite Aid, with additional retail growth planned through 2019.