Persona, a Seattle, WA-based personalized vitamin program, closed its Series A1 financing.
The round was led by Emil Capital, with participation from the Growth Fund of L Catterton.
The company intends to use the funds to accelerate for production expansion and accelerate product development with an estimated 40 new proprietary dietary supplements in the works, including a new turmeric plus omega-3 all-in-one supplement and a time-released sleep support program.
Led by Jason Brown, Founder and CEO, Tamara Bernadot, CNO, and Prem Thudia, CTO, Persona combines therapeutic levels of nutritional support and a personalized vitamin program to deliver customized nutrition to subscribers’ home. Based on science and using high-quality bioavailable ingredients, its online assessment is built from its proprietary algorithm, which factors individual needs, lifestyle and prescription medications to deliver its recommendation solution.
In addition, Persona announced a partnership with Silicon Valley Bank, which has provided a long-term debt facility to provide scalable banking solutions to support the company’s rapid growth.