Jaanuu, an El Segundo, CA-based direct-to-consumer brand focused on medical professionals, raised $15m in growth equity financing.
The round, which brought the total raised by the company to over $25m, was led by JMK Consumer Growth Partners, with participation from existing investors the Nordstrom family, and new investor David Kessenich, Managing Partner and co-founder of healthcare private equity firm Excellere Partners.
The company intends to use the funds:
- to accelerate its continued product and fabric development,
- conduct omnichannel expansion plans as a lifestyle brand, and
- invest in predictive analytics based marketing and real-time programmatic media buying.
Launched in 2013 by former private equity investor Shaan Sethi and his physician sister Dr. Neela, Jaanuu offers contemporary medical workwear, runway-inspired scrubs, lab coats and footwear. Along with its fashion-forward styles, the brand distinguishes itself via its proprietary fabrications, which incorporate odor fighting, antimicrobial-finished fabric to restrict the growth of bacteria, and stretch fabric blends and manufactured to stay soft and wrinkle resistant in harsh hospital conditions.