WatchBox Acquires Chronofy

watchboxWatchBox, a Swiss based provider of a platform for pre-owned luxury watches, acquired Chronofy, a Miami, FL-based valuation subscription service for the secondary watch market.

The amount of the deal was not disclosed.

Led by founder Joe Akar, Chronofy enables subscribers to identify, value, authenticate, and sell pre-owned timepieces. It is comprised of a mobile application, user-friendly desktop platform, and a printed watch guide.

Through Chronofy, WatchBox offers a ‘pre-owned solution’ for independent watch retailers, allowing them to accept trade-ins and offer purchasing services to their clients. For a nominal annual fee, retailers can subscribe to Chronofy and gain access to a comprehensive pricing database and dedicated support team for on-the-spot pricing guidance.

Led by CEO Danny Govberg and President and Chief Operating Officer Amanda Ellison, WatchBox leverages technology, data systems and market expertise to offer an ecommerce platform for the buying, selling, and trading of pre-owned luxury timepieces.
The company offers a selection of pre-owned luxury timepieces for sale and its client services for selling and trading timepieces are streamlined and accessible both on and offline, with private showrooms and buying offices in Philadelphia, Hong Kong, Switzerland, and South Africa.



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