PressLogic, an Hong Kong-based social media content and analytics startup, raised USD$10M in Series A+ funding.
The round was closed by Meitu, Inc. (SEHK:1357), a Chinese image processing and social sharing platform.
The company intends to use the funds to expand overseas female lifestyle content and user-generated content (UGC) markets, optimize its self-developed data-driven analytics software, as well as to exploit the e-commerce sector harnessing its own precise traffic and data.
Established in 2016 by CEO Ryan Cheung and CTO Edward Chow and started from MediaLens, PressLogic provides a self-developed data-driven analytics system combined with machine learning capabilities for optimizing ROI performances in various social media, which uses data to build highly effective media networks in the digital world.
Its core business areas include MediaLens (technology & data), GirlStyle (user-generated content (UGC) female community), and Digital Media & Content Marketing, boasting operations in Hong Kong, Taiwan, Singapore, India, Korea and Malaysia.