The Loyalty Prime Group, a global SaaS customer loyalty platform, raised a seven-figure funding round.
Backers included Bayerische Beteiligungsgesellschaft (BayBG), and existing investors Senovo, UVC Partners and business angel Alexander Bruehl.
The company intends to use the funds to expand its international business reach, especially in the USA, product innovation and development efforts.
Founded in 2014 by the two customer loyalty and IT experts Christoph Straub and Kunal Mohiuddin in 2014, Loyalty Prime provides a cloud platform that enables medium to large enterprises around the world to set up and run loyalty programs of any type and complexity.
The company, which has an 80-strong, international team based in Munich, London, Atlanta and New Delhi, has served numerous blue chip companies from a wide variety of industries (including retail & e-commerce, travel & hotel, automotive, TV & entertainment as well as consumer goods).