WebMD Health Corp., an El Segundo, Calif.-based Internet brands company and provider of health information services for physicians and consumers, acquired prIME Oncology, an Atlanta, GA- and The Hague, the Netherlands-based provider of independent medical education in oncology.
The amount of the deal was not disclosed.
The acquisition combines the expertise of prIME Oncology with that of WebMD’s Medscape, a digital news, information, and education platform for physicians worldwide.
The deal expands the global presence of the business, adding an office in The Hague to those in New York, Paris, and London. Medscape Oncology reaches more than 100,000 active hematology and oncology members worldwide and delivers education to professionals in 191 countries. prIME Oncology has a strong global presence with experience hosting live events on five continents.
Both businesses will continue to operate independently, as the companies build on and integrate products, platforms, and services.
The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned sites.