Freeda Media, a Milan, Italy-based media company, raised $10m in Series A funding.
The round was led by Alven, with participation from U-Start, Khaled Helioui, Stefano Sala, Paloma Castro Martinez, Sebastian Picardo, and Henri Moissinac.
The company intends to use the funds to expands its activities beyond the Italian market, starting the internationalization process with the launch of the Spanish office.
Founded in September 2016 by Andrea Scotti Calderini and Gianluigi Casole, Freeda is a media brand that produces premium content aimed at the millennial women target, distributed mainly on social platforms such as Facebook and Instagram. The business model is based upon the creation and distribution of branded content and integrated communication activities.
In the first year of activity, Freeda has already collaborated with premium brands and international companies across different sectors such as fashion, beauty and fast-moving consumer goods.