BookingBug, a provider of an appointment and scheduling platform, raised $13.4m in Series C funding.
Backers in the round, which brings total funding to $17.2, included PeakSpan Capital and Downing Ventures.
The company intends to use the new capital to build out its sales and marketing strategy.
Led by Glenn Shoosmith, CEO, BookingBug provides brands, agencies and resellers with a platform to create a secure, data-driven and integrated system for the entire customer lifecycle, from queuing to clienteling, from online to in-store.
It’s used by brands like Lego, John Lewis and the UK Government to manage tens of millions of customer engagements annually.
BookingBug partners with companies including Salesforce, Oracle and Microsoft.
The company is based in London, UK, Boston, MA, Tysons, VA, Sydney, Australia.