Raises $1.5m in Seed Funding, a San Francisco and New York-based company building a self-serve mobile programmatic advertising platform, raised $1.5m in seed funding.

The round was led by London Venture Partners with participation from Olive Tree Capital, Otter Consulting, Gramercy Fund, Ride Ventures, Rising Tide, and a short list of industry angels. In conjunction with the funding, Paul Heydon, General Partner at London Venture Partners, has joined Downstream’s Board.

The company intends to use the funds to build out its platform.

Founded in 2017 by mobile marketing experts and technologists Brendan Lyall, A.J. Yeakel, Co-Chief Executive Officers, Minglei Xu, Chief Technology Officer, and Jianfeng Wang, Vice President of Engineering, Downstream is building a self-serve mobile programmatic advertising solution that allows companies to control mobile RTB with plug-and-play access to in-app traffic on the largest mobile ad exchanges with no coding required.
The platform enables agencies and in-house marketing teams to build scalable campaigns to directly access inventory on major ad exchanges, leverage first and third-party data securely, target more accurately and use proprietary auto-optimization software and a dynamic bidding algorithm.



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