Avora, a London, UK-based company that delivers next-generation Business Intelligence (BI) and machine learning as a service, raised £1.5m in funding.
Backers included Crane Venture Partners and angel investors Steve Garnett and Peter Simon.
The company will use funds to hire senior enterprise software leaders and expand into the US.
Founded by serial entrepreneur Ricky Thomas, who previously established and sold two online companies – DatingUK and PetMeds, Avora provides a Software as a Service solution that enables companies to get value from their data.
The company’s platform consolidates data from hundreds of sources within an organization, allowing access to users to analyze and act on the information that’s important to them. Utilizing machine learning, Avora automatically detects anomalies and trends, alerting users to key changes in business metrics.
Avora serves clients in retailing, media, and advertising who use their technology to keep track of customer churn, review advertising spend, and monitor performance on current in-market campaigns, along with other applications.
The list includes Boohoo, Karmarama, and Ocado, among others.