Reflektion, a San Mateo, California and Chicago, IL-based developer of a personalization platform for the retail industry, secured $12m in funding.
The round was led by Hasso Plattner with participation from Battery Ventures and Clear Ventures.
The company intends to use the funds for the expansion into international markets—particularly in the EMEA region, which accounts for 10 percent of its total revenue.
Founded in 2012 by Amar Chokhawala, CEO, Reflektion provides an AI-driven customer engagement platform that understands and influences the intent of each customer in real-time and instantly delivers the most individually relevant content across all touchpoints.
Retail brands such as TOMS, Ann Taylor, Sur La Table, Godiva and Destination XL use Reflektion’s AI solutions to combine individual shopper insights, product intelligence and deep learning to create their ecommerce experiences.