ICX Media, a Washington, DC-based video data intelligence platform company, closed a $6.6m Series A financing round.
The round was led by Grotech Ventures with participation from Richmond-based NRV, Boston-based PJC, and Avonlea Capital. As part of the financing, Grotech General Partner Don Rainey and NRV Managing Director Scott Tolleson have joined the ICX Media Board of Directors. PJC Managing Partner David Martirano has joined the Board as an observer.
The company intends to use the funds to enhance its sales, marketing and business development teams and continue to develop its data science and technology capabilities.
Led by Michael Avon, CEO and co-founder, ICX Media provides media companies and brands with data-driven audience insights, advanced social marketing tools and analytics, and access to more than 850,000 video creators, allowing enterprises to generate branded video content efficiently and at scale.
For independent video creators, the ICX Media platform delivers tools to manage, distribute, market and monetize videos across multiple digital and social channels.
The company also has an office in New York City and will soon add an office location in Los Angeles. Other investors include Kelly Newman Ventures, Blazar Ventures and numerous prominent angel investors in Washington DC, New York, San Francisco and Los Angeles.