Frame, a London, UK-based boutique fitness brand, raised £6m in equity funding.
Piper made the investment, via its recently closed £125m fund, Piper VI.
The company intends to use the funds to expand further across London and nationwide.
Founded by Pip Black and Joan Murphy in 2009, Frame is a boutique fitness brand centered around offering facilities that givr customers flexibility, variety and fun. It offers 31 different class types across dance, barre, yoga, Pilates and fitness in their sites, each housing 3 – 5 studios. Alongside classes, the company curates retail offering, cafes and wi-fi enabled “chill-out” areas.
There are currently four Frame sites in London (Shoreditch, King’s Cross, Victoria and Queen’s Park) with two further sites opening shortly in Hammersmith and Soho. The company is forecast to deliver sales in excess of £5m in 2017 and works with 149 trainers across its studios, employing 26 in its London headquarters.
In 2017, the brand launched Frame Academy, an Active IQ certified fitness training program designed to raise the standard and quality of fitness training in the UK.