Ensurem, LLC, a Largo, FL-based insurtech technology and digital marketing platform, received a $12.25m investment from an affiliate of A-CAP, a New York City-based insurance holding company specializing in life and health insurance and related services.
The investment will enable the company to expand its capabilities in four main areas:
– Digital storefront where consumers can research, shop and purchase life insurance policies, supplemental health coverage, ‘living insurance’, and other insurance-related products.
– Digital customer acquisition technology and expertise.
– Proprietary product platform used in the development of new insurance products for direct-to-consumer sales.
– Third-party administrative services specializing in straight-through processing, providing insurance companies full back-office support in collaboration with Secure Administrative Solutions (SAS).
Led by David Rich, CEO and founder, Ensurem is an innovative technology and digital marketing platform dedicated to simplifying the process of buying insurance via consumer products and offers features such as a library of product guides and resources, and the Life Optimized Risk Assessment (LORA) tool.
This funding follows an angel round of $1.7m led by AngelRush.