Maestro, a Los Angeles, CA-based engagement and analytics platform for enterprise live streamers, closed a $3m Series A financing.
The round, which brings the total capital raised by the company to $5.8M, was led by Hersh Interactive Group with participation from Rubicon Venture Capital (investor in Unikrn) and the Stanford-StartX Fund.
Led by Ari Evans, founder and Chief Executive Officer, Maestro provides a platform that enables a new category of experiences that facilitates two-way interactions between streamers and their audiences including polls, commerce, contests, share prompts, and giveaways which can be triggered in real-time, while capturing a set of user data to understand people and make decisions.
Users include Sony PlayStation, Microsoft, Pokemon, Warner Bros. Games, Electronic Arts, Capcom, Wargaming, ESL, Dreamhack, ELEAGUE, and more.
The company plans to use proceeds to continue expansion into additional categories of content, with customers such as Adobe, The GRAMMY Awards, and Coachella.