eRelevance Secures $5.1M in Funding

eRelevance Corporation, an Austin, Texas-based customer marketing automation service for small- to medium-size businesses (SMBs), completed a $5.1m round of financing.

The round was led by Rally Ventures with participation from other existing investors Chicago Ventures, Miramar Venture Partners, Martin Investment Holdings and Capital Factory.

The company, which has raised $13.7m since inception, will use the funds to expand sales and marketing efforts and further develop the platform.

Led by Co-founder and CEO Bob Fabbio, eRelevance provides SMEs with a customer marketing automation service combining a proprietary technology platform with in-house marketing experts to reach existing customers with targeted campaigns across digital channels, including email, text, mobile conversations, Facebook, Instagram and the web.



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